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Andrei Bobariu — Creative Director & Visual Producer

ANDREI BOBARIU
PHOTOGRAPHY · FILM · ART DIRECTION · WRITING · ILLUSTRATION
Photography by Andrei Bobariu
Visual Work
01
Off The Grid
Co-founded and built from scratch a creative ecosystem aggregating independent Romanian designers and creators around a coherent visual aesthetic. Multiple B2B projects delivered, high client return rate, full collaborator retention.
Creative DirectorCo-founder
Brand Ecology
2025 — Present
02
Mișcarea Gealan
Social critique documentary on Romanian cultural heritage, urban identity, and what contemporary Romania is willing to preserve and what it isn't. Direction of photography, visual composition, and script consulting across the full production.
Dir. of PhotographyDialoghist
Documentary · 2021
03
Photography
An ongoing archive of analog and digital photography. Portraits, landscapes, and editorial work spanning multiple years and contexts.
PhotographerAnalog & Digital
Ongoing
04
Trails
Full creative direction from concept to photography, and original poetry for a local party series. The poem was printed on postcards and hidden across the venue for guests to discover throughout the night.
Visual DirectionPrint Design
Concept & Text
One-off
Independent Practice
01
Painting
A body of visual work developed alongside written practice. Oil, acrylic, and mixed media explorations of the same themes that run through the books.
PainterMixed Media
Ongoing
Publications
To Grow a Tree — copertă
To Grow a Tree
Poetry · Self-published
A gradual collapse inward. Getting lost among trees long enough to realize the soil had already shaped you.
Author & Art Direction
View Project →
Soft and Warm — copertă
Soft and Warm
Visual poetry · Self-published
A decomposing psychological landscape disguised as intimate free verse. An attempt to remain human after humans scarred everything.
Author & Art Direction
View Project →
Prototype Zine Gigabyte — copertă
Gigabyte
Prototype Zine · Issue Two
The companion issue to 0.1. Two numbers developed simultaneously, received in dialogue with each other.
Author & Art Direction
View Project → Amazon →
Prototype Zine 0.1 — copertă
0.1
Prototype Zine · Issue One
Built out of passion and a desire for free expression. Part of "Coalescence" — a dual issue conceived in dialogue with GIGABYTE.
Author & Art Direction
View Project → Amazon →
As Illustrator
Adânca mea tristețe: Depresia — copertă
Adânca mea tristețe
Depression · 2022 · 314 p.
Co-authored and illustrated. An academic anthology on depression that needed a cover willing to carry what the text, by necessity, could only approach. Where clinical language ends, the image begins. Published by Editura Universitară.
Co-author & Illustrator Cărturești →
Privind Întotdeauna Peste Umăr — copertă
Privind Întotdeauna Peste Umăr
Anxiety · 2022 · 314 p.
Cover painting for an academic volume on pathological anxiety. On the thoughts that do not ask permission before they take over. On the labyrinth of possibilities that masquerades as thinking. Published by Editura Universitară.
Illustrator Cărturești →
Prețul Frumuseții — copertă
Prețul Frumuseții
Eating Disorders · 2021 · 242 p.
Cover painting for an academic volume on beauty standards and eating disorders. On the cost of a standard no one agreed to meet, and on what it means to reclaim a body that was never meant to be a problem to solve. Published by Editura Universitară.
Illustrator Editura Universitară →
Puterea de a Merge Mai Departe — copertă
Puterea de a Merge Mai Departe. Reziliența
Resilience · 2022 · 286 p.
Cover painting for an academic volume on resilience. Not the motivational kind. On the unknown forces within us that allow us to gather our fragments and continue after the kind of loss that doesn't announce itself as a turning point until much later. Published by Editura Universitară.
Illustrator Editura Universitară →
Editorial
Academic toolkit
Effective Intercultural Communication — copertă
Effective Intercultural
Communication
Academic publication produced for the UNESCO Chair at the University of Bucharest. Editorial layout, information design, and typographic system across 30 pages. Inkjet print on paper, 8.5 × 11 inches. Text by Irina Valeria Ioniță, coordinated by lect. univ. dr. Oana Șerban.
Editor & Layout DesignerUNESCO Chair
Univ. of Bucharest
2025
Contact

Few make it to the bottom of anything.

This is where I ended up. Glad you did too.

Andrei Bobariu — Creative Director, Bucharest

I'm a creative director and visual producer based in Bucharest. Six years in, working across photography, film, design, illustration, and writing. I co-founded Off The Grid and have done work that ended up in academic books, a documentary, and a few art books and zines.

My academic background is in psychology and psychotraumatology. That shapes how I read people, run a team, and know when something actually works and not just looks good.

Open to commissions, collaborations, and projects internationally.

Direct
bobariuandrei@gmail.com
LocationBucharest, Romania
Available forCommissions · Collaborations · Projects